Creative leader with 14+ years in media, marketing and storytelling. I spent nearly a decade building Momo Media - an award-winning video content agency - before joining XCM, Amazon India, where I currently lead content production and help shape campaigns at scale.

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I’ve worn many hats: CEO, Creative Director, Executive Producer, Writer and Director. Whether crafting an idea or building the system to deliver it, I’m drawn to the messy middle - where ambiguity turns into action and vision into execution.

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I believe the best ideas are born from curiosity, shaped by craft and anchored by purpose and intent. That belief has guided me across 400+ ad films and 100+ brand campaigns, from scrappy startups to category leaders.

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Outside work, I’m a Test Cricket romantic (Border-Gavaskar over Ashes, always) and someone who genuinely enjoys rabbit holes - philosophical, creative, or quiz-related. I thrive in zero-to-one environments and am always up for what’s next - especially if it doesn’t come with a map.